The Romeo y Julieta marque was established in 1875 by Inocencio Alvarez and Mannin Garcia. The brand is named for Shakespeare’s famous tragedy, Romeo and Juliet. The brand quickly became popular among wealthy smokers and a s a result held claim to some 2000 personalized brands for their customers. In 2006, the Short Churchill size, a Robusto, was introduced at the 8th Annual Habanos Festival in Havana, Cuba.
